WELCOME TO THE CULTURAL & HERITAGE TOURISM ALLIANCE
The Cultural & Heritage Tourism Alliance is an innovative group of tourism marketing professionals who share the vision and challenge of increasing tourism to our towns, cities, regions and states through the promotion of authentic and unique cultural and heritage offerings. Opportunities for bringing enriching, exciting, and authentic experiences to an eager public continue to expand. Travelers are regularly and frequently choosing to incorporate cultural experiences into their itineraries, and choosing their leisure destinations based on cultural merit.
The Alliance creates a forum for fresh ideas and renewed vitality in the industry. Through networking, professional development and mentorship, the CHTA contributes to positive growth and a strong sense of community among cultural and heritage tourism professionals.
Our annual conference serves to address key opportunities and challenges in cultural and heritage tourism and to provide valuable professional development and connections.